| doom102575 said: @wojtas So since the PS3 has 7 million less units sold doesn.t mean it should have a higher attach rate. So everyone who owns a ps3 has to like cod4? No just like the 360 doesn't sell games to everyone. Certain people like certain games when there are more hardware sales obviously you have a better chance of more people liking that type of game. Hence the more games sold for the 360 then PS3. My brother actually is employed with activision and attach rate is a big factor that they do look at when making games for systems. As the ps3's install base goes up sales will most likely as well. |
Attach rate is important, but is only one variable in their mathematical model in predicting potential sales for a system; in general terms most potential sales calculations will be:
[Expected number of systems] X [Expected sales per system] = [Expected Sales]
Where the expected sales per system is impacted by the attach rate of similar games on the system ...
Beyond that, part of why you would expect a higher attach rate of particular games on a system like the PS3 is because there are fewer "quality" games on the PS3, the userbase should have more early adopters who tend to be more "dedicated" gamers, and the higher price tag implies that the owners of a system may be more willing to spend money on gaming. Basically, you would expect that someone who bought a $600 gaming system in its first 6 months on the market would be far more likely to buy a big multiplatform game (when there are no huge exclusive games), than a person who spent $350 on a console 18 months after it launch who has the option to buy 2 of the biggest games of the year (and several big games from previous years) that were released exclusively to that platform.
