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The current situation:

PS3: $600
XBox 360: $500/$400/$300
Wii: $250

If the PS3 dropped in price to $500:

PS3: $500
XBox 360: $450/$350/$250
Wii: $200

If the PS3 dropped to $400

PS3:$400
XBox 360: $400/$300/$250
Wii: $200

 

The question is how much of an improvement would these price cuts have in the longer term ... Certainly people who were dying to buy a PS3 but simply couldn't afford it at $600 but could afford it at $500/$400 would now be able to buy it but how large of a market is that? After the PS3 makes this type of a price reduction when can they afford to make annother one?