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Nintendo will always dominate the kids market. My 5 year old will want the Wii U just to play the new super mario brothers that comes out. So now all they need to do is get some of the older hardcore players to switch over. Getting that market share will be difficult but it is possible.  And I think most gamers would agree that you can't get that type of game on any other system.  Nintendo did fabulous job with that game.  Worth the price of the wii.  Mario will sell the Wii U to Nintendos core and that enough to stay in the market and maybe convince others to join the fun.