theprof00 on 01 March 2012
And top fown isnt really about high priced hardware. Its about taking a brand and using it to introduce a more expanded audience type product. Sonys brand of games isbut i think the first mistake is not literally brading their games.. if they want to extend the brand downwards they need yo first make games that are synonymous with playstation. Uncharted, while being exclusive is not necessarily playstation.
a counter example would be wii sports or wii fit. These are branded games.
