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Sony - Launch Week - zero - View Post

Several games have had Week 0 launches before, although it was mostly because of broken street dates.

You either count it as Week 1 and show that it had a disappointing launch but massive increase in Week 2, or count it as Week 0 followed by a more impressive launch but larger fall afterwards. I don't see the big deal either way personally, but I think the fact that people like to use that number and twist it to suit their bias is why certain people stress for a Week 0.