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Sony - Launch Week - zero - View Post

This isn't about sales number. Leave that argument for another thread.

This is about Sony creating a week 0 sales.

Technically, week 1 would be the first week that the hardware is available in stores for purchase.

Does it even make sense to have a week 0? Doesn't it just push the release date 1 week ahead and so, week 0 would actually mean week 1, week 1 = week 2?

Now, let's suppose we let Sony slide and allow week 0.

What's stopping others to launch week -1, week -2, etc?