The winner for hardware revenue in December is.....Sony

[Gazz]

This is going to take ages to reply to, but here it goes anyway.

I was trying to point out that money lost on the first batch of consoles don't necesarly mean they lose the exact amount of money on current consoles. Losing 250-300 dollars on a unit may have been relevant back then (if those numbers were correct anyway, they were speculations even then), but they aren't now. For all we know, Sony has been making money on them or atleast cut down on their losses immensly. Sony is a company that has been around since before the second world war and I doubt it will start throwing all of it's money away right now.

Sony has indeed lost money on their gaming division for a few quarters now but that doesn't mean this quarter will automaticly be the same. Sony's structure is way too complicated to just assume this based on a few quarters with very little info. Of course the same can be said about my argument.

I think it's fairly obvious I agree with the independent analysts.

Apart from redesigning the PSP slim&lite and PS2 (they put the powersupply inside the PS2 and that one will be announced for 99,- soon) they also invested millions in (exclusive) games and advertizing them. I honestly believe that Sony simply invested millions of dollars at a time that their gaming divisions lossses didn't affect the overall profit of sony as a whole too much. Sony as a whole did make a great profit this last year and having a bad division as a tax writeoff never hurts.

I'll add some more tommorow, but I have to go for now. Great discussion.