I think SONY is in a better position to get the hardcore, hopefully they aim for it. Look at what you did with PSP, then how you fixed it with VITA. Do the same with PS3 and PS4, only this time get some more system sellers at launch and make it $350-400 at launch.
Edit: When I say "what you did with psp and vita", put it in the context of a home console if that makes sense. So make it the most powerful, affordable, have an amazing launch line-up and put the focus on gaming rather than all media. Although the strategy with VITA may not be working very well at the moment, I think a similar strategy would work very well if applied to a home-console rather than a portable. (from a business perspective. I personally love that strategy for both handhelds and home-consoles).
