Thats the whole point though, if reports are already saying they're about to break even, that goal makes no sense. I have a feeling a price cut was already planned by Sony, and THATS the "break even" goal they're trying for. So when people say that Sony will have a price cut, people lash out that it's not possible because of they're PR meeting, which said nothing about prices $399 and $499.
From 0 to KICKASS in .stupid seconds.