Once you download the movie, you've got 1 week to watch it, once you start watching it, you've got 24 hours to watch it as much as you want, like any other rental service (Apple TV)
The movie is ready to watch in about 30 seconds / 1 minute in SD with standard UK connections, sorry I can't be more specific as I'm at the office right now so I can't check my modem.
In HD takes a bit more.
The full download took me 10 minutes. Expect nearly an hour for HD, but you can start watching it as soon as you have 25% of it.
I really like the movie download service, my only complaint is that here in the UK there aren't a lot of movies.
The music is now downloaded by the majority of consumers, the movies will be in 1 /2 years
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