£10 for 12 months 3g data on your Vita, take a look UK owners.

[SamuelRSmith]

This slams right in the face of companies who claim high costs for networks (I'm looking at you, O2).

EDIT: I've decided that I'm cancelling my O2 tomorrow. I've had a Giff-Gaff PAYG sim sitting around for a while, now. Data is so much cheaper.