Nem said:
I think you dont know what marketing means. The market at wich the device is beeing aimed is not profitable. The Vita, just like the PSP before it is aimed at having home console experiences on the move. This market is a niche. Customers dont want to play the same exact game on the move and pay twice as much for the same game + a portable console to have the same experience in a small screen. It can have dozens of titles at launch and it can be a breeze to develop for, but if the customer does not see the value in it, they wont buy it. Product value for the price, before you come tell me that its such a good device it deserves the value. Were talking about costumors perceiving that as value and not wether theres a rational justification for the price. |
I think the Vita's market is spot on. It's clearly aimed at the 20 something guys who play 10 hours+ of PS3 / 360 a week, buy 10s of millions of copies of COD, AC, FIFA etc in their droves every year and are generally pretty weathly. It's a decent market to have as they have disposable income to spend on games, and they've been shown to buy lots of software in the past. The 3DS ain't really catering for that market all that much either.
I think you need to relook at the Vita's software before claiming it to be the console on the go thing too - epecially when the 3DS pretty much lived off of 2 N64 ports and Wii port for the first 8 months of its life...
The question is of course whether these guys want a Vita, as the PSP tried sort of thing to an extent and it never really hit it off outside of Japan. That doesn't necessarily mean it won't work this time as I think the PSP failed in execution rather then in concept.
I think people are quick to forget the PSP sold over 10m (I think) in it's first year on the market at a $250 pricepoint which was technically higher when you account for inflation. If Vita could get off to a start along those lines by the end of the year then once it hits a mass market price next year it'd have some good momentum to keep things rolling. It's definitely up to Sony to keep the software flowing and the Vita relevent until then though.