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theprof00 on 21 February 2012
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greenmedic88 said:
theprof00 said:
 

Being region free means that only one version of the game really has to be made, and can then be exported anywhere so long as it has languages or subtitles.

And while you have a point on the western reasons for handheld, you're largely incorrect. A mobile device is for playing on the go, something you can't get with your console experience. There is also the games. Exclusive games sell handhelds. That's why pokemon continues to be handheld only, and that's why psp gets access to lots of spinoffs and niche titles, like metal gear peacewalker, and tactics ogre.

In the alst paragraph, I just have to correct you on the use of the word marketing. Having good quality hardware is strategy, not marketing. Marketing is the actual advertisements. There is a slight overlap given word of mouth being hand in hand with a particular function, but for the most part, Nintendo is demonstrating good strategy with having good hardware, not good marketing. Sony however, is crap marketing.

What I think is that Sony just doesn't market individual titles. Thinking back to all the ads I can remember, they all seem to focus (or rather not focus by being too broad) on the PS3 as a platform and all that it does rather than a specific individual game.

The Kevin Butler ads always get a laugh from me, but they really seem aimed at Playstation fans more than anyone else. None of them really do much, if anything in selling the big title of the moment.

They did that great "Michael" ad that again, seems more like fan service to Playstation owners, without targeting a specific title (instead throwing in as many character references as possible).

None of the Move ads were really title specific, although in all fairness, they were probably just geared towards selling controllers rather than games.

Take all those ads in contrast to MS ads which are specifically for a single title. Same with Nintendo once they're done with their initial general new platform/new peripheral ads.

I think it also goes back to what Sony was saying about narrowing down their catalog. I've noticed as well as you have that they seem to advertise the platforms rather than games, and yaknow, what is a consumer supposed to do if they see a game they like? Look up the "games from playstation commercial" in google?

Also, I'm really hoping he's not completely gone, but I don't know if KB is going to conitinue with Sony. I was watching the Suepr Bowl and saw a commercial with him and thought that maybe KB was all done. He's been mia ever since many weeks before the Super Bowl.