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I Hope 360 damaged the FF brand so SE realise they can't just come up with a shoddy rpg and call it FF so it can sell like crazy. Prior to FFX I used to like FF games a lot. After I played more western rpgs I realised the japanese had a lot to catch up to do. I still don't understand why most of them don't allow you to create your character and most games are too linear. Anyway the industry has shifted to another model and that model holds no space for games like FF if they continue this way. Indirectly the 360 is responsible imo because it has a gripe on the bigger part of the market which is the americas and no third party can ignore this market so they'll make sure their games please to americans. SE didn't do it properly though.