This is exactly the kind of advert I personally hate (I respect others may feel the exact opposite). They are showing a friggin gaming console, not trying to advertise Shakespeare's Hamlet.
As a regular gamer, I didn't even understand what the advert was for to begin with. In fact if I didn't know beforehand that it was a Vita advert, I never would have guessed until the end. To the average consumer, it must be even more confusing as they have absolutely no idea by the end of the advert what they are ACTUALLY going to play.
Man, Kevin Butler said it best: "Two words, Mon Tage"
http://www.youtube.com/watch?v=p8h0aMVtKLg







