For the UK, Sony returning to its PS1 roots with Vita advertising

[Zlejedi]

Acevil said:
Personally I don't these types of advertisement are effective, because it doesn't really highlight anything about the product. As a random consumer who would lack knowledge of the vita, this does nothing to convince me of a the product.

I guess they are targeting knowledgeable Sony fans, because this commercial doesn't seem to suit any other demographic besides the knowledgeable gamer.

Actually on the contrare - they are trying to sell the handheld idea to masses of x360/ps3 owners who didn't care about them before.