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Lol I don't think Sony could be more obvious with their target marketing in those USA adverts. I don't like them if I'm honest but I think they could be effective. They're aiming at the right audience and get across some of the best Vita features.

Glad to see Unit 13 is gonna get a decent push too - that game pretty much sums up exactly where handheld gaming needs to go in terms of the 'online' space. Imo no one wants to play something like COD on a handheld as it's just not meant for the small screen, but having tons of scores / challenge to beat live updated via wi-fi / 3G and playing random people on the street to do special challenges? Perfect.

Really hope we see something like a Need for Speed on the Vita take the auto scoreboard thing to a whole new level.