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I think it's a good add with a strong message coming through. I think the tagline is maybe forgetable (I've already forgotten it) but maybe it'll stick after I see this more often. I think it's right in tune with what the current target demographic (20 something guys) dig and will get the FIFA / COD / GTA crowd interested.

The one weakness is it doesn't really explain the Vita's features that strong, but I think the idea is this advert gets people interested and then they'll see the thing in retail shops and whatnot - as the thing is all over my local GAME / Gamestation.

It's better then whatever the hell that PS3 advert was in the UK lol.