Jay520 said:
Marketing helps, but in the case of many of the PS3 exclusives last year, I don't believe marketing would have caused any drastic increase in sales. Had the games been made to be potential big sellers in the first place, then they would have seen nice sales. And at that point, you can start marketing them more. Marketing is like the icing on the cake, while the games are the cake. Icing wouldn't do very much to help a B-Level cake taste like a A-Level cake. |
In regards to the bold, they would have been big sellers in the first place if Sony spent enough marketing. Low marketing for the first game and a surge in marketing for the 2nd game like you say wont have the same effect. In many ways Sony doomed some of its best franchises this gen by not marketing the original enough. Now the sequels are doomed to a particular barometer of sales.
And I may downplay PS3 exclusives based on sales, but quality is quality. Most of them deserve Gears or Halo sales, but alas Sony is the biggest barrier to their own games success.