| sales2099 said: Theres always a angle or spin one can use. But marketing is a huge factor as you know. And I would say Gears of War 3 is unattractive to casuals, but like the thread is all about, fewer retail exclusives = more marketing $$$ per game. |
Wrong wording. Instead of casual, I should have said typical userbase. Gears appeals to a very large userbase. It's a shooter with smooth controls, good graphics, and it's accessible to anyone with decent skill. But a game like Killzone, no matter how much marketing it gets, I don't think it could sell beyond 3-3.5million because of how the game is made.
Marketing helps, but in the case of many of the PS3 exclusives last year, I don't believe marketing would have caused any drastic increase in sales. Had the games been made to be potential big sellers in the first place, then they would have seen nice sales. And at that point, you can start marketing them more.
Marketing is like the icing on the cake, while the games are the cake. Icing wouldn't do very much to help a B-Level cake taste like a A-Level cake.
