Sony: We Should Probably Develop Less Games

[sales2099]

Jay520 said:

sales2099 said:
Ha....ha. Id like to say I told you so.

Having a ton of exclusives every year with therefore thin spread marketing per game will lead to sales of each game not giving a proper return on investment. Without proper awareness, blockbusters will be rare and therefore will fade in the memories of the general gaming public within a year.

Thats why MS releases a few exclusives and markets the crap out of them, while releasing new games on lower-risk avenues like XBLA where it doesnt really matter if they flop or not.

It's not marketing hendering these games' sales (well, it is to a certain extent). It's the games themselves. They're great for hardcore gamers, but many of them were made in a way that makes them unnatractive to casuals.

Theres always a angle or spin one can use. But marketing is a huge factor as you know. And I would say Gears of War 3 is unattractive to casuals, but like the thread is all about, fewer retail exclusives = more marketing $$$ per game.