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With the phone becoming available in most European countries ( Nokia's biggest market) it is going to sell very well. Example: Here in Belgium WP7 isn't very known and advertised... Lumia becomes available: a 2min during spot on the big commercial tv posts, ads everywhere... Friends saying it is a sweet phone and they'd buy it. Windows phone is getting more and more known and sold here ( shops offering more wp7 phones). It is in markets like Belgium microsoft needs to sell well too and not only in the US because the smartphone market is booming everywhere. In countries where it stills doesn't dominate but is rising very fast they need a good position. A phone like the lumia can bring that to them