Euphoria14 said:
That or they could be handling it the right way by launching it now. Well, in the US anyways. I was always under the assumption that launch sales are usually made by those "in the know". So these people have the Vita show up at a perfect time... Tax Time! Anyways, by the time Christmas comes around there will be much higher consumer awareness of the product than there would have if it launched 3 months ago, plus there is better opportunity for some real good bundles to make the $250 price seem not as bad as it would have if they didn't go this route due to having 6+ months of game releases. Not to mention it also gave plenty of developers time to have their bigger games ready for the Vita's first holiday season. This season might see Call of Duty, Assassin's Creed, FFX, Monster Hunter and who knows what else.
Not everything needs to come flying out of the gate as if it has dual rocket boosters strapped to it's back.
Edit - You also asked why people assume Monster Hunter is releasing on Vita? Just check the official Vita pamphlet released by Sony.
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It says Monster Hunter Portable 3. That's the PSP version.
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Now these people have all year to spread word of mouth, as well as the media, increasing awareness of the device. Of course with other sales coming along the way due to software releases.