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Well the Superbowl is growing wildly popular in Canada. Up by almost a million viewers from last year.
8.15 million compared to 7.3 million. 11 million watched the halftime show and over 18 million watched a part of the game.
http://www.theglobeandmail.com/sports/football/super-bowl-draws-record-audience-in-canada-and-us/article2328476/comments/

Around 35% of Americans watch the game, around 25% of Canadians watched the game.

The growth is quite large that sooner or latter it will likley be near the same.