Bad games hurt developers (the industry) worse than anything else. Bad game equals less sells, conversely piracy may go up the worse a game is, because less people are willing to pay any amount of money for the game but are more than willing to waste their time playing a crap game and laughing at the idiots who thought the game would be good.
Second is used games. The fact is that there would probably be more sales if rentals/used games were not possible.
Third is DRM. This kills the game. If I have to jump through hoops to install the game or its got some online verifier, screw it no buy.
Fourth is piracy. In fact there is a very compelling case to be made that piracy can increase sales.
In the end though, piracy is wrong and people shouldn't do it. But since piracy is here to stay studios should just DEAL WITH IT and move on.
A warrior keeps death on the mind from the moment of their first breath to the moment of their last.
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