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Neither.

Neither actually hurts in a scientifically significant measurable way.

There aren't enough pirates who would actually qualify to buy the products their buying to fight off the positive advantages of extra exposure to cause a net loss.  Extreme example of how piracy can help some games here... posted by someone who clearly doesn't want said advantages to be true.

http://amitay.us/blog/files/piracy_doubled_my_app_sales.php

While the used market actually causes MORE sales. It doesn't cost sales!