Persistantthug said:
You, Joelcool7, should get a gold star, because you seem to understand that, for the most part, RETAIL controls the distribution of game consoles. Without retail, people won't see or buy said console, and because of THE RAZOR BLADE BUSINESS MODEL (people should look this up if they don't understand what this is), without Software to sell,Retail won't put said console on their shelves. PSP GO = Failure ONLIVE's Console = Failure (In America, I guarantee you've never ever seen one in any major chain retailer) Brick & Mortar Retail is very important to consoles....very Without them, You can have no successful console |
While I am also on your side of the argument. The razor blade business model would not result in retailers losing money by selling hardware only... it's Sony and Microsoft (and currently Nintendo with 3DS) that lose out in that model. I'm not sure on the exact prices retailers pay for consoles, but I think in the UK the Wii was originally bought for about £110-120, and sold for £180... now 17.5% of that 180 went to VAT, which brings the money you give to the retailer down to £135, still a profit of £15-25 per console.
Those figures are all changed now of course as the Wii went up to £200 RRP before being price cut a couple of times in the last year (I think it may be at £130 or 150 now, though some retailers sell them for less) that and VAT is now 20%, but the principle is still the same... retailers do make money by selling consoles.








