Also Sony would want a NFL endorsement so featuring a player in the ad would he a good idea. Have a celebrity actor alongside him and maybe the Vice President of Awesome Kevin Butler.
Personally I would get Jonah Hill and Jim Carey alongside Kevin Butler in a racing scene that would be hilarious leading into a short trailer of Grand Turismo Vita's followed by a five second endorsement from an NFL player. If possible have the EA Madden logo in the corner possibly an EA announcement in the background.
This ad would be the biggest possible ad and would be overwhelming. It would be spread across the internet like wild fire.Sony could even through in Russel Peters in the ad to increase its strength in foreign markets.
This ad would be unstoppable.
-JC7
"In God We Trust - In Games We Play " - Joel Reimer
