Sony's New CEO Aims For Top Position in Games Market

[Alby_da_Wolf]

theprof00 said:

Alby_da_Wolf said:

Not games, if he meant HW, but memory cards actually are HW, so he could have meant profit including them. Anyhow, PS3 taht was initially a blood bath, stopped losing money on HW in May-June 2010, that is little more than three years and a half after launch, if initial costs aren't as horrible as PS3 ones it shouldn't be impossible.

Maybe Sony is just learning another lesson, this time from MS and how its marketing did wonders. The first lesson, learned from its own errors, was that too much arrogance is bad, this second one is that too low profile is bad too, once the worst problems are solved and there is good SW, a company should advertise and, yes, brag, a little more, it's a noisy world, and you don't need just a good product, you must be a little bit loud to make people know it, without exaggerating to avoid annoying them.

And how does he decide the cost and profit of something which has a sliding level of revenue? ie; 4GB vs 32GB. He's not profitable on any size? Just on one size? An average size?

Yep, ps3 stopped losing money 3 and a half years in. That would be remarkably similar to what he is saying here, which would reinforce that it includes price drops. So, they plan on being profitable after at least one price drop.

I'd have rather heard from kowen, but he only responds to irrational responses. I dunno.

I'm quite sure those premium priced memory schticks are profitable on any size, they're not very different from standard memory cards, and the latter are profitable even at dirt cheap prices.