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I don't think Sony minds being behind in the USA, they make less and less on each PS3 sold in the USA.
Unfortunately European sales aren't going much better for them the past 2 years.

First 2 columns is what Sony gains from each overseas sale.
Last 2 columns is what MS makes on each overseas sale. MS should up their marketing in Japan.

               1 USD->Yen 1 Eur->Yen 100 Yen->USD 1 Eur->USD
Dec 2006    115.3          153.5           0.867            1.331
Dec 2007    111.1          162.5           0.900            1.463
Dec 2008      93.6          118.3           1.068            1.263
Dec 2009      86.6          130.8           1.155            1.510
Dec 2010      84.0          110.5           1.190            1.315
Dec 2011      77.6          104.6           1.288            1.348

MS is sitting pretty on a weak US dollar as a big exporter, plus it's biggest market is at home.
Nintendo and Sony are very dependent on exchange rates.