I would say the ad campaign I mention is over the top. But if it was done as I said WiiU would sell for sure. It couldn't fail. Things like the anime and toys for Miyamoto's new IP are hige. Nintendo wants a new Pokemon or Mario. This would be a gamble but this is Miyamoto we are talking about and a new platform.
Other things like giving away a few thousand units. Huge promotional possibilities. Microsoft saw massive success with this campaign for Kinect at launch. I would say a minimum ad budget of 400 mill launch and more during thd first year. That is not that big and Nintendo can use licencing to advertise even more.
Mcdonalds and Coke would be two huge assets. Microsoft spent about 500 mill launching Kinect and Sony is apparently doing the same with Vita. A similar costly campaign would he a big asset for Nintendo.
-JC7
"In God We Trust - In Games We Play " - Joel Reimer
