I am very concerned for Sony's long term survival it has been steadily losing money for years. With the yen so high and still rising with the US preparing to raise taxes on international corporations and give American products huge cuts and assistance.
I fear for all of Japan's companies including Nintendo and car companies.
Sony is going to take a massive hit if Vita doesn't succeed in Europe and America. Once WiiU launches in late 2012 I fully expect PS3 to be hit at least a little. I would say Sony's Playstatikn brand will be hit with massive losses. For many reasons Vita but also R&D for PS4 which is already in development but Sony will need to adapt it for the market. Sony will have a very hard few years ahead for its PlayStation brand, two new consoles (Vita/PS4) as well as other smart phones and tablet tech.
Sony will also face a harder time with all the other branches. Simply put things will only get worse as America introduces protectionist measures.
Sony will take heavy losses each year in the near future. PS4 will need to be a huge success Vita can't get a price cut if it fails Sony will need to drop it. Sony will likely need to sell some assets and outsource more production. The company needs to further restructure future products will need to sell at a profit, Sony cannot sustain losses on products like it did with PS3.
-JC7
"In God We Trust - In Games We Play " - Joel Reimer
