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Kynes said:
This is why the 50 $/€ cut was a bad move. Almost 400 million $ lost in revenue and profit, when Sony needs it most.

They're going to have to do the same 'strategic' move in September this year again to face WIiU, Possible $99 Wii but most certaintly a cheaper 360.

But then they didn't have anything to spur on growth like MS has with Kinect so I guess it was their last option. I don't get this need for companies to be shipping a certaint level of products, when you're in this sttae surely profitability should be your sole focus on every decision?!