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Tridrakious on 01 February 2012
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Kaz is very qualified to turn the company around. He can communicate to the Japanese executives better than Stringer could. I'm surprised he had seven years and gained the three top positions within the company.

Bravia needs to maintain high quality, but the price on the consumer level needs to be within the price range of $400 to $1000.

PlayStation needs some major marketing muscle again. There have been too many years without a media blitz on any Sony products. Much less PlayStation products. Sony needs to have advertising that draws attention to the product. Something that makes an impact. Where's the fire, the passion, the motivation. More importantly, where is the confidence in your products Sony? The stuff I've seen for the last couple of years (outside of the Kevin Butler PlayStation ads) have been boring, dull and the commercials don't entice me to keep watching. That is something every company has problems with right now, but Sony has the artists and actors to start getting them to push the products they manufacture.

Supply them with every Sony product made, have them make testimonials on YouTube and Facebook and Twitter about how the [insert Sony product] improved their daily lives personally and with their family.

Kaz Hirai needs to bring that fire to the top. Get the people motivate like never before. The entertainment businesses don't need any real work done to them. However, Sony needs to launch a partnership with a place like Best Buy (in North America, I don't know what the comparable UK or EU version of BB would be) and have a section in the stores that are only Sony products. Something like a Sony Style Store within a Best Buy.

Showcasing the TVs, PlayStations, Blu-Ray Players, Service testing stations (The Sony Network Entertainment services, letting people try out Music/Video Unlimited, PlayStation Network and check out the PlayStation Store) and allow the customers to see the artists/actors/actress that are signed to Sony. Of course they need to have all their TV sizes, not just a single giant TV. Break out the 3D TVs and let potential buyers try out the difference between a Sony 3D TV and any of the competitors. Of course there needs to be a much more comparable price between them.

If people can go hands on, that will help people feel like they need to buy that product. Price will always be brought up as the reason a product doesn't sell, but if consumers can try out the "value" of the product and the person working at the store can effectively communicate all the ways that "value" can improve the customer's life. Then it makes it easier to just let the product do the talking.

This of course is one of the things I think Sony should bite on. Spend the money to launch a store within technology stores across the globe. I've got countless other ideas, but this is getting very long winded and I doubt anyone will actually read all the stuff I have right here anyways.