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SvennoJ said:
 Instead of using a punishment system with project 10 dollar, why not introduce a loyalty system. When you buy a new game of the same publisher and still have your registered original game disc, they could imburse you money for digital purchases, or give you upcoming dlc for free.
Steam already does it for digital purchases. They would need to add a unique id to each game disc if that's possible.

That is more or less what the publishers are moving towards.

Battlefield 3: Buy the limited edition (for $60/£40) and get the Backt o Karkand expansion for free

Batman: Arkham City: Buy the game new and get the Catwoman side-story for free

Gears of War 3: Buy the Season Pass for 2400 Microsoft Points, and get the first 4 DLC packs for free (saving 1200 MP in the process)