| RolStoppable said: It's also the most desirable way for gamers. I mean, which kind of gamer would be against the idea of developers making better games? |
"Better" doesn't necessarily have anything to do with it; in the case of Call of Duty, it's jsut a point of fact that a large, large number of people are buying it for the multiplayer and not the campaign. Some people will stick with older Calls of Duty because they prefer certain aspects of those multiplayers, but the body of buyers hop onto the next one for new features, new modes, and to keep up with the transitioning community at large.
Call of Duty is made disposable not because it's not as good as other games, but because Activision makes it eminently replaceable by design every single year. They know there's no reason to hold onto old Calls of Duty! In fact they actually count on it. That's why they don't complain much about used Call of Duty sales: it's pretty close to what they want, which is the perfect synthesis between game replaceability and a complete lack of franchise fatigue.
