S.T.A.G.E. said:
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I have no doubts that this is entirely marketing, but (from what I have seen) people who are good at marketing tend to have an ability to predict how their marketing will impact people. While it can be argued that their backgrounds may not be well suited to the videogame industry, I highly doubt Microsoft has a poor quality marketing department which makes me wonder what they were trying to achieve from this video.
On top of that, I would actually be very interested in finding out whether people were more upset with what they saw of the Star Wars game or if it was the awful and annyoing people presenting it.
