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Rpruett said:
It's just an excuse. Sales of all of this media is as high as it has ever been (With increasing costs and a poorer society in general) yet, Piracy is holding them back? Please. It's just an excuse for their shareholders. It's not looking at all of the facts just the selective ones.

Provide intrinsic value to your games and people won't pirate them, I guarantee it. People don't pirate World of Warcraft because there is no point. The value and fun being had on their servers is worth the fee and they don't really nickle and dime you until you get 2 expansions in. 


 People don't pirate WoW because they can't. Simple as that. The roots of the MMO genre come from making a game designed around combating the rife amounts of piracy in the Asian market - thats why they made games that were based not on the users computer but a host server - simply so people couldn't pirate it. It makes your example laughable to be honest, because WoW is the prime example of what a game company has to do to successfully counter piracy - make it not possible. Which is what Rubin pretty much says in this article, and is exactly where gaming is headed... give it 10 years or so and people won't pirate games, not because they offer incredible value but because like every MMO - you'll be going from some sort of authetication server.

I don't know if you read the article but this doesn't come across as an 'excuse' or anything. It's just one of the most influencial people in console gaming talking about one of the big issues. Rubin is someone for whom anyone who calls themselves a gamer should have the upmost respect for and once again he's completely spot on with what he's saying. It's a shame the guys at the top of EA and Ubisoft don't have half as much of a clue as him.

 Tons of games with tons of intrinsic value get some of the highest pirating figures going - The Witcher, GTA, Final Fantasy's etc. The only truth with how much a game is pirated is how good it is - the better your game the more people pirate it.