Mass Effect 3 DLCs. Has EA gone too far?

[JEMC]

Mass Effect action figures due to go on sale in the US later this year will come with download codes for exclusive DLC.

As spotted on NeoGAF, a retail listing on BigBadToyStore shows eight separate figures available individually ($17.99) or in packs of four ($67.99).

The accompanying blurb reads:

"Each figure includes an in-pack card giving you access to downloadable in-game bonus content. Each figure contains different in-game content, exclusive to North American released product. Collect all eight for the full experience!"

A listing for the same items on BioWare's own store confirms the giveaway and offers a little more information:

"These products contain codes that can be redeemed for a downloadable content pack for Mass Effect 3 multi-player. They are slightly randomised during the registration and could include powerful new weapons and new characters.

"The pack could also include character boosters, weapon modifications, and weapon upgrades to make your multiplayer squad stronger. (Only supported on Xbox 360 and PC.)"

We've contacted BioWare for additional information on exactly what is on offer and whether the content will be available to gamers in Europe.

source: http://www.eurogamer.net/articles/2012-01-23-mass-effect-3-action-figures-to-come-with-exclusive-dlc

 

My thoughts: WTF!?