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In an old thread, I said Sony should offer different tiers.

-Tier One- Online gaming for free. No leaderboards. No audio chat. No messaging. No trophy comparisons. Simply allowing you to play online against a random opponent like Nintendo does it.

-Tier Two- All of the features that you get now, for free. Voice chat, friends list, video chat, online gaming, trophy comparisons, etc. Charge $40 a year for it.

-Tier Three- Playstation Plus. Charge $50 a year and offer all of the discounts, free content, and other advantages of PS+

And, of course, you get access to the marketplace, Playstation Home, Life With Playstation, etc. No matter which Tier you go with. Online gaming is still free for those that just want to play online. Sony makes money from people that take online gaming seriously. Everybody wins.