Marks said:
Even though it's unoriginal and predictable they could easily just call it the Xbox 720. |
Microsoft project code names are picked by the program manager/team and they are typically based on geographic locations, scientific phenomenon, taxonomy, Greek/Roman gods or historical figures. There are exceptions, but most of the exceptions have no reference to the actual product or it's purpose.
If the Xbox 360 project name was based on a chemical, my guess is that the next project would use a similar name. In 30 years Microsoft hasn't diverted from it's MO in naming conventions. I doubt it'll happen with the next Xbox.
Having said this, I highly doubt Loop or Infinity are project names due to the fact that they refer back to the Xbox 360. Where as it may make sense to the average person, it doesn't follow suit with conventional wisdom regarding project names coming from Microsoft. As well, it'll likely never be Xbox 720. Internal, external, public beta, etc., Microsoft won't adopt the name Xbox 720. The fact that it allowed it to be used (Xbox is a trademarked name and cannot be used without permission) in a major motion picture, means Microsoft isn't using it. Microsoft won't stop people using it, cause it doesn't care. It ain't using it. Figure out the real name, when Microsoft decides on it, and they will shut you down with a cease and desist order if you publish it on the Web. But use the name Xbox 720 all you want, just make sure it's Xbox or XBOX, not X-Box or XBox.
