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This is what I love about Sony. They always gobble up small, burgeoning developers that have potential (Naughty Dog, Insomniac, Sucker Punch, and more recently Media Molecule, Ninja Theory, Evolution Studios, and now these guys). They also spur creativity, rather than looking for a quick way to make a buck. This is shown through games like Shadow of the Colossus, Parappa the Rappa, LocoRoco, Patapon, and LittleBigPlanet.