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highwaystar101 said:

In all seriousness, who would want this window?

I have never had the urge to check my email from a window and I doubt I ever will. It may have some niche applications, but I doubt Joe Bloggs would ever need to spend thousands of dollars on one of these.

This is a nice idea for a gadget and I can appreciate the hard work that has gone into it, but it has no real purpose other than to impress.

For a few decades people have been creating very poor quality heads-up-displays for cars ... This technology could go a long way towards making them fairly decent. A lot of the technologies that we need for self driving cars are going to initially be implemented as features that provide additional information to drivers. We will need a way to communicate this information to a driver in a way that doesn't distract them, which would best be handled through a HUD with contextual information being added periodically.