Because they link their self steem, or whatever you call it, to the game. Low-scoring the game feels the same as low-scoring them. It's not very different from people who project their desired self-image into a pet and then how-speshul-my-doggie-is, seeing proof of their love everywhere when dogs have no demonstrable sentience and lack ape emotions.
In the end, we love some flaw scrubbing, and worse, need other people to agree with us.







