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czecherychestnut on 13 January 2012
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Nsanity said:
pezus said:
brendude13 said:
Troll_Whisperer said:
brendude13 said:
Sorry to be a nuisance, but can anybody put this in layman's terms for me? I've read people's comments and this seems like a pretty big deal, but I just can't make sense of the numbers.


Basically the Xbox360 was overtracked by 1.2m, Wii by 600k and PS3 by 300k here.

But MS announced they were no.1 WW and that they sold (prob. shipped) 66m, so it's very confusing as to what's going on.

Now that makes more sense, thanks.

So either Europe has developed a new obsession with the Xbox 360, Microsoft were lying, or Microsoft meant shipped and retailers are now building Xbox 360 pyramids?

All these different regions and the difference between shipped and sold is confusing me.

EDIT: Thank you too Shinobi.

France numbers are in and they didn't go crazy for the 360. All signs point to overshipping at the current time.

France aint the only country in Europe.

Thats true...though economically France is a significant part of Europe (next to Germany, Spain and Italy, oh and UK if you want to consider them Europe) and with the exception of the UK most European countries have consistently shown similar buying patterns across the three consoles, so it would be even more bizarre if the rest of Europe just went X360 crazy independently of France. 

Unfortunately, we'll never know until next quarters shipment numbers, if they are really small then it would indicate the retailors significantly over-ordered in December and it takes time for the retailors to clear through the inventory, if sales are within the normal range for Q1, then it would indicate the X360 is being undertracked in Europe. 

As a non-American, I'm confused by the whole Black Friday thing. Why do retailors cut prices and increase deals so aggressively, they must know it'll cannibalise sales for December, I mean people are trying to save more money than ever these days and if little Jimmy wants a X360 for Christmas, you'd be crazy to buy one any other time than Black Friday. All you've done is robbed yourself of a sale in December and significantly cut your profit margin in the process. If little (or big) Jimmy wants a X360 for Christmas, a retailor is much more likely to get an irrational and emotional sale in December in the panic of "Its nearly Christmas, he'll be so upset if he doesn't get a X360, he's been asking all year for it", and of course in retail you make the most money from these types of emotional purchases.

Anyway, terrible sales all round really, I've still not sure about next gen kicking off in 2012 (except for Wii U late in the year), I think X360 and PS3 have one more price cut in store, but I reckon the next gen has to happen in 2013.