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Maybe they mistook the November boom for a trend. Maybe they overproduced to get it cheaper for some components there were going to increase price. Maybe they stuffed the channel only to claim victory. Maybe they are including first shipments to regions the X360 was to launch. Perhaps it's all of it together.

Honestly I wouldn't expect a mega sales boost anywhere six years into it's lifetime, with no pricecuts at all. That's what I expected to happen with the Gamecube guys, and it only brought disappointment in the end.