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Adinnieken on 11 January 2012
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theprof00 said:
kowenicki said:
theprof00 said:
Seece said:
BasilZero said:
Nope, thanks to the growing technology and the road which Nintendo has made with wireless motion controls, their gonna want to target more than just "hardcore" gamers.

Overall, in truth they care about the money rather than the enjoyment and satisfaction of the average gamer.

Wouldn't even say they care about money much, continue to cut hardware when they should be looking for other methods to spur on growth, persist with trying to make their 7 straight year loss tv division a success, amongst other things.

I think Sony cares about marketshare, market presence and mindshare most of all. That's what their actions suggest anyhow.

You can't make a profit on high end tvs in an age where economies are in the shithole, and disparity is higher than it ever was. Rich people, despite having millions upon millions, only buy as many tvs as a person who makes 100k

Economies havent been in a shit-hole for 8 years.  Sony's TV division has lost money for 8 years.

I think Sony used to care about marketshare and market presence and being perceived as a higher end brand more than anything (note i say higher end brand... not a high end brand, they have never been that)... but... Sony have always worked on very, very tight margins, it doesnt take much of an outside influence to push that slight profit margin into the red.  This is why they are cutting costs, closing factories and reducing their product ranges.  They have to increase their profit margin so that in good years they make lots and in bad years they dont lose.

Describe "much of an outside influence", because they were being undercut by hundreds on the same size tvs.

Nobody cares about contrast ratio etc etc. They want a 42" for 400 or less.

While I agree with you about the brand, and way too much overhead, but I think you're also trying to make the situation appear easier than it was.

If I were to go and look at the timeline, I'm sure I could figure out why it started 8 years ago. Your explanation leaves a sour taste, as it explains nothing at all.

And yes, economic stagnation started shortly after 9/11 for the USA, and fell into recession in 2008.

Economic stagnation started in 1998 for the US, it just wasn't seen by everyone until after 9/11.  9/11 was like a blood clot that passed through the heart.  A painfull wake-up call that something was seriously wrong and needed immediate attention.

Sony tried desperately to break into the high-end TV business with inferior LCD TVs.  I'm not saying Sony's TVs were inferior, I'm saying LCDs versus plasma TVs were.  As someone in the market at the time for a high-end TV, Sony's attempt to market LCD when compred against plasma TVs from Pioneer proved laughable.

It would be years before LCDs were able to match the picture quality of plasma.  In the mean time Sony wasted money trying to win in a segment it couldn't because the tech was simply inferior.  Meanwhile, Samsung and LG were able to come up from bhind selling cheap LCDs, investing into the technology making it better.  It made Sony look like it was behind the ball and as an also-ran player, instead of being the market leader.