DOWN PERISCOPE: Sony to drop PS3 to 299$

[NJ5]

Thanks FishyJoe. Actually the last known quarter is not yet in that data (Q2 FY 07). The loss was of $841 million in that quarter, so they're at $1078 million lost in the first half of the ongoing fiscal year, which makes it even worse.

Link to this particular report:

http://www.sony.net/SonyInfo/IR/financial/fr/07q2_sony.pdf

Luckily for Sony as a whole, they were able to make a small profit even with these huge losses from the games division. However, they might not be so lucky in the future if the USA does enter a recession, since they can kiss a partial goodbye to their sales of HDTVs and other expensive electronics.

I'm pretty sure that Sony's executives are giving this a long, hard thought.