| psrock said: over $500 million ? doubt it. |
Perhaps you can help me understand why Microsoft heavily advertising a new product is considered bad or outlandish? I simply dont understand the derision that is sometime thrown around regarding this advertising budget.
Perhaps some think that Sony would never do something like that...as if advertising was a BAD thing, or that NOT advertising, somehow was a BETTER thing.
In 2010, per this article, Sony's complete advertising budget was estimated to be around $5 Billion USD. I'd be shocked if they didn't use it all. NOw they wouldn't have used it all on the Playstation to be sure, but we are NOT talking about a company that is not spending/has not spent a TON of money on advertising.
Back on topic, I'm not sure that there is a market for a $250 handheld, even with the tech that the Vita brings to the table, but I'm glad that Sony is dedicated to giving it every chance to succeed.
