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So you think if Nintendo fails in three console and handheld generations back-to-back they will bow out? Wouldn't it be pretty much the same thing for Sony? If they failed in that manner as well they would cut out their gaming sector instead of letting it continue to drag the rest down. You seem to have this idea that even if Sony's gaming sector was losing too much generation afer generation, it would be 'completely unfeasible' for them to cut it out unless the whole company was going down as well, which isn't true at all. If the gaming sector wasn't gaining them anything for so long they would drop it. It would be just as vulnerable as Nintendo's company would be in that situation. It isn't 'too big to fail' just because Sony has other business sectors.
Again, Sony is profitable overall with their gaming division and has really had wild success since entering the gaming realm. They would change how their business operates around the gaming division, they wouldn't leave the gaming division. Because it's been a successful venture for them and has shown plenty of promise and growth. Stark contrast to other business avenues that are flops or dead ends and have never shown promise.
Sony has never had a console sell as miserable as some Nintendo consoles have and really has never been close to that. If they went Nintendo and made a console that generated profit from day one, they probably would sell enough consoles to keep the profit chain going.
Even the PS3 priced at $600 with marginal differences over the Xbox 360 (Incredibly absurd and arrogant of them by the way) in a recession has still managed to rebound and will be fighting for the next 5 years for second place, albeit with very little American support.
A lot of other factors come into play as well, Sony obviously has more clout in terms of ease to get the world out about their consoles. They have more opportunities to get the public to jump in, whether that is it's media friendly nature, packaged deals with their tv counter parts, advertising , etc.
This isn't the same MS from the 6th gen and this isn't the same Sony. MS has risen in the gaming industry and Sony have gone from being dominant to losing alot to the Xbox brand. To say MS hasn't provided enough competition in this market is completely absurd. They have dipped their feet all the way into the gaming community.
Microsoft released a console $200 cheaper than the PS3 (At the PS3 launch) and a year prior. Let's not kid ourselves. They did very well, but they were the only option for a vast majority of people within the prized 13-24 crowd.
Microsoft and Sony with equally priced consoles? I would guarantee Sony wins that battle. Americans care primarily about price/value ratio. The PS3 has never been worth $200 more than the Xbox 360 for the primary purpose of it. Sony will hurt from the after shock of Microsoft forged loyalty from fans now though. Just not nearly as much as you might think.
Microsoft has already nabbed all of the third parties that Sony held in high regard. They need to form a strong first party, or they won't provide nearly as much competition.
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